Cinetrā
Cinetrā
Cinetrā
Typography, Graphic Design and Global Visual Culture
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Cast: Michael Bierut, Neville Brody, David Carson, Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Matthew Carter, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Lars Müller, Paula Scher, Stefan Sagmeister
Cinematographer: Luke Geissbühler
Editor: Shelby Siegel
Sound Designer: Andy Kris, Brian Langman
Composer: Kristian Dunn
Producers: Lee Wilkins, Chris Levinson Wilson, Andrew Dreskin
Production: Swiss Dots, Veer
